Single-Exhibitor Leader | Chinese Companies Stand Out as the Largest Independent Force at the Turkey Industrial Expo, Showcasing Strength Across Core Sectors

On June 10, 2026, WIN EURASIA 2026 officially opened in Istanbul, Turkey. As one of the most influential industrial trade shows in the Eurasian region, the exhibition brought together more than 330 industrial enterprises from around the world. Among them, Chinese exhibitors stood out with a strong independent presence of about 80 companies, accounting for 24% of the total and ranking as the second-largest exhibitor group after local Turkish companies. This scale far exceeded that of Germany, Japan, Taiwan, and other regions, highlighting the growing global competitiveness of Chinese industrial manufacturing.

CIAA/Chuandong.com joined hands with more than ten domestic industrial control enterprises to exhibit collectively at Hall 4, Booth D/260 of the Istanbul Expo Center, working together to expand overseas markets through a group-exhibition model.

01

Why Turkey

Chinese industrial companies are not choosing Turkey by accident. The country offers a unique combination of geography, market demand, and policy advantages that align closely with the needs of companies seeking to expand overseas.

Turkey sits at the crossroads of Europe and Asia, making it a strategic gateway that can reach the EU, the Middle East, Central Asia, and North Africa. A single exhibition in Turkey can help companies access multiple markets at once, making it far more efficient than attending a trade show in a single European country.

As the largest economy in Central and Eastern Europe and the Middle East region, Turkey has a well-developed industrial base. Industries such as automotive, machinery, and electronics continue to drive demand for industrial equipment. In 2025, imports of industrial equipment rose by 12% year on year, and China remained Turkey’s largest source of industrial equipment imports. At the same time, manufacturing upgrades in neighboring countries continue to create broader market opportunities.

WIN EURASIA is one of the leading full-chain industrial exhibitions in Eurasia. It focuses on the entire Industrial 4.0 ecosystem and is expected to attract more than 150,000 professional visitors in 2026, with around 80% coming from Turkey and surrounding Eurasian countries. For companies seeking precise customer acquisition and direct access to local buyers, it offers a highly valuable platform.

Turkey also benefits from trade policy advantages. Its customs union with the EU allows industrial products exported to Europe to enter duty-free, while free trade agreements with several Middle Eastern and Central Asian countries further strengthen its role as a regional hub.

In addition, Turkey’s time zone is highly aligned with China, which makes business communication easier and reduces operational friction. Lower labor and operating costs compared with many EU countries also make Turkey a practical choice for companies building overseas service systems.

02

Chinese Exhibitors as the Core Force

This year’s exhibition was not only impressive in scale, but also in the quality and breadth of Chinese participation.

Chinese companies covered a wide range of sectors, including laser equipment, collaborative robots, motion control, industrial automation, electrical components, and fluid control. Leading companies in each of these sectors gathered at the show, demonstrating that Chinese industrial enterprises are no longer exporting only individual products, but increasingly presenting full solutions and brand-level capabilities.

This shift reflects a broader trend in China’s overseas expansion strategy: from product export to solution export, and from simple sales to brand-led global engagement.

03

Which Sectors Are Leading the Way

Based on the distribution of exhibitors, Chinese companies are aligning very closely with the industrial demand of the Eurasian market. Four major sectors emerged as the main forces behind overseas expansion: electrical components, fluid control, automation, and laser equipment.

Electrical components and fluid control products remain the most stable and broadly applicable categories. These products are highly versatile and fit well with the industrial infrastructure and manufacturing upgrade needs of the region.

At the same time, high-end sectors such as laser equipment, industrial robots, and automation control systems are gaining share. This shows that Chinese manufacturing is moving toward higher value-added, more advanced equipment and solutions.

Together, these sectors demonstrate the dual advantage of Chinese industry: they meet local market needs while benefiting from China’s supply chain strength, cost efficiency, and delivery capability.

04

Why Chinese Companies Are Expanding Through Exhibitions

There are several reasons why more Chinese industrial companies are attending overseas trade shows in groups.

First, the Eurasian market is undergoing a manufacturing upgrade, with strong demand for automation and intelligent equipment. Chinese products are well positioned because they combine technical capability with strong cost performance.

Second, China has one of the world’s most complete and self-controlled industrial supply chains, which gives companies a clear advantage in cost, delivery, and system integration.

Third, international exhibitions have become a highly effective way to build brand recognition, find distributors, and establish local service networks.

Fourth, policy support and industry association initiatives are helping reduce the cost and risk of going overseas.

Fifth, Turkey has become an excellent stepping stone into Europe. For many companies, it serves as a regional hub that connects multiple markets at once.

05

Key Highlights and Market Outlook

The strength of Chinese exhibitors at this exhibition was not only about scale, but also about how well their products matched local demand.

Some companies brought localized products tailored to the needs of the Turkish and Eurasian markets. Others showcased independently developed core technologies, proving that Chinese industry is no longer only capable of going overseas, but increasingly able to compete at a higher level.

Another important trend is the acceleration of localization. More and more Chinese companies are establishing overseas branches, service outlets, and local support systems in Turkey and Europe. This will further improve customer trust, increase deal conversion, and strengthen long-term market presence.

CIAA/Chuandong.com has already participated in WIN EURASIA for the second time. Through a full-chain model of field research, joint exhibition, and dedicated industry salons, it helps companies reduce the risks of going abroad alone and improves market reach efficiency.

This time, together with more than ten domestic industrial control enterprises, CIAA/Chuandong.com is showcasing core product lines such as PLCs, servo systems, robots, and frequency converters, presenting a one-stop automation capability to overseas customers.

Standing at the crossroads of Eurasia, Chinese companies are using products as bridges and channels as links to connect China’s industrial strengths with the global market. This overseas journey is only the beginning.